The council of the Estonian Association of Travel Agents approved Külli Karing, the former vice-president of the organisation, who previously headed it in 2014–2018, as its new president.
Having just been elected president, Külli Karing says that the association is to expect a busy year ahead and ensuring the best attainable connection of Estonia with the rest of the world is still very important for Estonian travel agents. One of the key events for the association this year is the 29th international travel trade fair Tourest, which will be held in one month and will bring the best Estonian tourism professionals together for three days. Karing believes the issues related to sustainable tourism are becoming more and more important in the world and Estonia alike.
“People from Estonia love travelling, and we can see that interest in as well as demand for professionally organised travel services is great. More and more people turn to travel agents for expert advice and confidence they need in the vast information expanse,” Karing said.
“People want reliable information about travel destinations, ideas about safe and sustainable travelling and someone to help them plan the entire trip so that it goes smoothly,” she added.
According to Karing, tourism is an important economic sector for Estonia, providing one tenth of the country’s export revenue. This is why efforts must continue to promote Estonia in the world as an attractive year-round holiday and conference destination for a steady increase in the numbers of foreign tourists visiting the state.
Merike Hallik, who was the president of the association since, resigned from office. The management of the Estonian Association of Travel Agents would like to thank Merike Hallik for her immense contribution to the development of the tourism sector. Merike Hallik also received the Best Tourism Promoter Award two years ago.
“In addition to her work in Estonia, Merike Hallik made a substantial contribution to serving the interests of travel agents and developing the sector on the international level during her two-year term as the head of the European Travel Agents’ and Tour Operators’ Associations, which is the umbrella organisation of European travel companies,” Karing said.
The next regular elections of the management board and president of the Estonian Association of Travel Agents are to be held in May.
President of the Estonian Association of Travel Agents
Tel. +372 506 5664
Secretary General of the Estonian Association of Travel Agents
Tel. +372 508 2334
The Estonian Association of Travel Agents is a voluntary association of employers in the sector of tourism. The core members of the association comprise Estonian travel agents and tour operators while fellow members include transportation companies, tourism organisations, educational institutions, hotels, insurance companies, support service providers for the tourism sector and foreign tourism-related organisations. The association currently has 77 members.